The Science
Here at Densella, we strive to bring you the latest in medical innovations to restore your confidence and ensure that the person you present to the world is the person you most want to be. Our line of therapeutic haircare draws on clinically proven techniques to stimulate growth and prevent future loss; the science says that no matter the severity of your hair loss, it is absolutely possible for you to regain your crowning glory. At Densella, we believe that beauty and self-esteem are matters of pure science, not wishful thinking, and even the genetics of hair loss can be combated with the right evidence-based arsenal. Our promise: the person you want to see in the mirror is just a step away.
EMS MICROCURRENTS
The use of electrical stimulation on the skin surface has seen a robust boom in scientific inquiry in recent decades. Initially used as a method of transdermal drug delivery, EMS microcurrent treatment is now a valuable medical tool used to, among other functions, promote wound healing and manage pain.[1] The expansion of microcurrent therapy for use in aesthetic treatments is a newer field of study, but one with tremendous evidentiary backing. The reason microcurrent electrical stimulation is so effective in a medical capacity is its remarkable ability to facilitate cell proliferation and differentiation—that is, electrical stimulation encourages extremely rapid reproduction of skin cells of various functions, allowing for the body’s largest organ to do what it does best even faster than normal.[2] A 2021 experimental study found significant increase in the rate of growth of human hair follicle-derived papilla cells—specialized cells located at the base of hair follicles that play a pivotal role in hair growth—when treated with microcurrent stimulation. Furthermore, the microcurrent treatment inhibited cell death, meaning that not only did the hair cells grow at a faster rate, they stayed healthy and active for longer periods of time.[2] In this manner, EMS microcurrent therapy both encourages growth and discourages loss. The same study revealed that micro-current stimulation treatment was actually superior in efficacy to minoxidil, the current leading treatment for hair loss.[2] In 2022, an unrelated study revealed that electrical stimulation also had the potential to induce entirely new, or de novo, hair follicle generation, something previously unheard of in conventional hair loss treatments.[2] That brings EMS microcurrents up to a triple threat for your hair loss goals: increased growth, decreased loss, and entirely new hair.
[1] Xu, Xinkai, Han Zhang, Yan Yan, Jianru Wang, and Liang Guo. “Effects of electrical stimulation on skin surface.” Acta Mechanica Sinica 37 (2021): 1843-1871. https://doi.org/10.1007/s10409-020-01026-2
[2] Hwang, Donghyun, Hana Lee, Jinho Lee, Minjoo Lee, Seungkwan Cho, Tackjoong Kim, and Hansung Kim. “Micro-Current Stimulation Has Potential Effects of Hair Growth-Promotion on Human Hair Follicle-Derived Papilla Cells and Animal Model.” International Journal of Molecular Sciences 22, no. 9 (2021): 4361. https://doi.org/10.3390/ijms22094361
RED LIGHT THERAPY
Red light therapy, or low-level laser light therapy (LLLT), was, much like penicillin, a fortuitous accident. Discovered in the 1960s when mice under red lasers unexpectedly grew notably longer hair, red light therapy has since then developed into a staple in the world of hair loss treatment, demonstrating an ability to promote hair growth in both men and women with androgenic alopecia (otherwise known as pattern baldness). A review of the existing literature tells us that when laser therapy is applied to the scalp, the epidermal stem cells of the hair follicle are shifted into the anagen phase, the active phase of the hair when the root cells are rapidly dividing.[4] As a result, the hair in the follicle that is no longer growing is pushed out by the growing hair beneath. When tested in clinical trials, participants in the active treatment experienced a 37% increase in hair growth when compared to the placebo group, which was treated with non-LED lights.[5] In a similar, expanded 24-week experimental study using an at-home device, researchers found that the experimental group not only showed greater overall growth compared to the placebo group, but significantly greater hair density.[6] In other words, red light therapy makes your hair grow back, grow longer, and grow thicker. Perhaps most importantly, red light therapy is one hundred percent safe, with zero observed adverse reactions. Unlike the current approved drug treatments for hair loss, red light therapy is proven to work without fear of irritation or harm. Moreover, you can rest assured that there is no sacrifice in efficacy; compiled results from a wide array of randomized controlled trials suggest that light therapy is similarly effective to minoxidil and finasteride.[7]
[4] Avci, Pinar, Gaurav K. Gupta, Jason Clark, Norbert Wikonkal, and Michael R. Hamblin. “Low-level laser (light) therapy (LLLT) for treatment of hair loss.” Lasers in Surgery and Medicine 46, no. 2 (2014): 144-151. https://doi.org/10.1002/lsm.22170
[5] Lanzafame, Raymond J., Raymond R. Blanche, Richard P. Chiacchierini, Eric R. Kazmirek, and Jeffrey A. Sklar. “The growth of human scalp hair in females using visible red light laser and LED sources.” Lasers in Surgery and Medicine 46, no. 8 (2014): 601-607. https://doi.org/10.1002/lsm.22277
[6] Kim, Hyojin, Jee Woong Choi, Jun Young Kim, Jung Won Shin, Seok-jong Lee, Chang-Hun Huh. “Low-Level Light Therapy for Androgenetic Alopecia: A 24-Week, Randomized, Double-Blind, Sham Device–Controlled Multicenter Trial.” Dermatologic Surgery 39, no. 8 (2013): 1177-1183. https://doi.org/10.1111/dsu.12200
[7] Adil, Areej and Marshall Godwin. “The effectiveness of treatments for androgenetic alopecia: A systematic review and meta-analysis.” Journal of the American Academy of Dermatology 77, no. 1 (2017): 136-141.35. https://doi.org/10.1016/j.jaad.2017.02.054
VIBRATION MASSAGE
The use of massage to stimulate hair growth may be the oldest treatment known to man, making appearances in Indian Ayurveda and other holistic healing systems, particularly elsewhere on the Asian continent. Fortunately, modern science has allowed us to confirm these ancient beauty rituals—in a 2016 Japanese study, standardized scalp massage was shown to increase visible hair thickness over time, supported by significant change in gene expression when the massaged cells were analyzed with DNA microarray analyses.[8] Simply put, cells can change shape, and by massaging our hair cells, we quite literally stretch them out, resulting in long-term changes in gene expression. In another randomized trial, women with full hair loss due to cancer treatment received fifteen minutes of reflexology massage three times daily for three months. At the end of the three-month period, a significant improvement in hair regrowth was observed compared to a control group that received only routine healthcare without massage.[9] Don’t worry—we’re not asking you to tire your hands out with serious massage every night. We understand that you want something as simple as possible, and that’s what we aim to bring you. Thanks to the technology of the twenty-first century, we can provide a hands-free massage experience in conjunction with the clinically proven microcurrent and red light treatments, to ensure that your hair is soon to be the best it’s ever been. With controlled vibrations, Aura by Densella brings the haircare techniques of the ancients to your home—more comfortably, more acutely, and more effectively.
[8] Koyama, Taro, Kazuhiro Kobayashi, Takanori Hama, Kasumi Murakami, and Rei Ogawa. “Standardized Scalp Massage Results in Increased Hair Thickness by Inducing Stretching Forces to Dermal Papilla Cells in the Subcutaneous Tissue.” Eplasty 16, no. 8 (2016). PMID: 26904154; PMCID: PMC4740347
[9] Ghavami, Haleh, Leyla Arjomand, Moloud Radfar, and Hamid Reza Khalkhali. “Effects of Reflexology Massage on Hair Regrowth After Chemotherapy-induced Alopecia Among Women with Cancer: A Randomised Clinical Trial.” Bezmialem Science 8, no. 3 (2020): 215-221. https://doi.org/10.14235/bas.galenos.2019.3473
Vetted by dermatologists and estheticians, backed by science
"You don’t realize how many people don’t incorporate combing to their daily routines. Aura really changes the game, adding in much needed red light stimulation to regular combing care will significantly promote density during your hair’s anagen phase."
Esthetician of 10 years, Featured in NYTimes
